2022-2025: Built Givers' content strategy from zero into a 1M+ annual visitor platform that positioned the company as the definitive authority on caregiver compensation programs, executing end-to-end as a team of one.

Developed the editorial framework and content operations to support 300+ educational assets, transforming how families access and understand complex government healthcare programs.

Our state-by-state caregiver compensation guides became our highest-converting content, with pieces like "Get Paid as a Family Caregiver in [State]" driving the most qualified leads by addressing specific eligibility requirements and step-by-step application processes.

Led strategy while simultaneously executing content creation, editorial processes, and compliance workflows across multiple channels, scaling with the strategic use of freelance contributors.

Clinical review process:

Content development: Worked with freelance writers to create drafts on complex topics, providing detailed briefs and editorial guidance to ensure accuracy from the start
Expert review & routing: Established systematic review workflows, routing content to appropriate subject matter experts (MDs, JDs, policy specialists - see below) based on topic complexity and regulatory requirements
Editorial oversight & finalization: Managed version control and feedback integration, serving as final editorial checkpoint to ensure clinical accuracy, compliance standards, and brand voice consistency before publication

Givers Education Hub