Givers Video Podcast v2
2025: Relaunched Givers' video podcast with a strategic pivot from community storytelling to SEO-driven expert content, designed to amplify our high-performing written content and capture search traffic through multimedia formats.
Worked with freelance video editor to create scalable production workflows, ensuring consistent quality while optimizing content for multiple formats (full-length episodes to social clips) that drove traffic back to our educational hub.
Focused on topics with demonstrated audience demand and search volume, ensuring every episode supported broader content marketing goals and customer acquisition efforts.