Givers Matching Tool

2022: Conceptualized and built Givers' proprietary lead conversion tool, generating ~15,000 monthly leads.

It started as a content strategy to create individual blog posts for every Medicaid waiver with a caregiver pay option. Recognized that static content wasn't solving the core user problem - people needed education AND navigation assistance to access government programs.

Reimagined the approach as an interactive matching tool that addresses two of the biggest barriers caregivers face: understanding what programs exist and how to get started. Built the entire program database (hundreds of programs and even more agencies) without AI assistance from scratch.

Collaborated with engineering to bring the concept to coded reality, creating a scalable solution that converts content consumption into qualified leads while helping families navigate the complex caregiver support landscape.

The tool asks users questions about their circumstances and location and matches them with eligible programs (and agency contact info) in their zip code. For qualified leads, it seamlessly directs them to Givers' services.