Givers Video Podcast v1
2023: Launched and hosted Givers' video podcast to build relationships in the caregiver space and build brand awareness.
Developed editorial strategy aligned with business goals, identifying expert guests and community stories that would resonate with our target audience. Created sustainable production workflows for weekly recording, editing, and multi-platform distribution.
After establishing initial brand presence and content framework, made the strategic decision to pause the podcast initiative to focus resources on higher-impact content channels that drove more direct customer acquisition.