Givers Instagram
2023: Developed and executed a comprehensive social media strategy focused on top-of-funnel awareness and customer consideration. Created a content pyramid model that repurposed long-form video content from the Givers podcast into engaging micro-content across social platforms.
This approach resulted in significant growth, taking Givers' Instagram account from zero to 1.7k followers in 90 days. The content pyramid model created a steady stream of relevant, resonant posts that expanded our reach and built an engaged community around our brand.
Note: We strategically shifted our marketing focus away from social to prioritize blog content and SEO initiatives, allowing us to concentrate resources on owned media channels that aligned with our evolving business objectives.
